Hacker-Pschorr: Born in the Age of Discovery. It was the beginning of the Renaissance and the year was 1417; the place was Munich, the capital of Bavaria. The conditions were perfect: pure spring water flowing from the nearby Alps, the fields sowed with barley, malt, and hops. The beer was so good that the Germans enacted the Reinheitsgebot Purity Law to ensure that the local brew remained virtually unchanged even to this day. Discover for yourself the unmistakable, time-tested recipes of Hacker Pschorr: mild, fruity, and inspiring Bavarian Weisse, Weisse Dark, genuine Munich Lager, and Original Oktoberfest Märzen – introduced at the very first Oktoberfest in 1810 and found there every year since.