Georg Pschorr (1798-1867) was a well-known entrepreneur in Munich and the patriarch of the Pschorr brewing dynasty. He inherited the brewery from his father Josef Pschorr (1770-1841). Josef married Therese Hacker in 1793 and bought Hacker Brewery from his father-in-law. He then opened a second brewery and under the umbrella of the Hacker-Pschorr name grew the joint brewery to prominence in Munich. The modern Hacker Pschorr logo combines both the original Hacker and Pschorr logos, but with the red circle around the "P" representing Josef's unending love for Therese.

Georg nurtured his father's brewery and planted the seeds for growth to create what Hacker-Pschorr is today. Weisse Dark was his creation and proudly bears his name and image on the label. Georg was not only a member of the business community in Munich but contributed highly to the art and music scene. His grandson Richard Strauss is the most celebrated composer of Munich