When Ludwig I, the Crown Prince of Bavaria, was to celebrate his wedding in Munich in 1810, he decided it was an occasion for all of Bavaria to celebrate. He commissioned Josef Pschorr, then the brewmaster of the Hacker-Pschorr brewery, among other Munich brewers, to develop special brews to commemorate the occasion. The beer was so good that the party lasted for days and Oktoberfest beer was born.

Subsequent annual celebrations evolved into the city of Munich’s world-famous Oktoberfest, which is attended by over 6 million people each year, who consume over 6 million liters of beer. By Munich law, only the six breweries within the city limits of Munich are invited to serve their beer at Oktoberfest. Hacker-Pschorr is one of the six, as is its sister brand, Paulaner.

Ingredients	100% natural. Brewed with pure spring water, Hacker-Pschorr’s centuries-old, exclusive yeast strain, Hallertau hops and dark- and light-colored brewing malt from two-row Bavarian summer barley.
Aroma	A caramelized barley, sweet, malty nose.
Appearance	A classic Bavarian Märzen style, clear, with a rich amber color.
Color	10 EBC
Taste	Full-bodied, flavorful, with a rich, creamy head.
Bitterness	28 EBU
Strength	5.8% alcohol by volume. 4.6% alcohol by weight.
Original Gravity	13.7%
Calories (per 12 oz. serving)	185
Lagering Time	15 weeks
Shelf Life	A maximum of 12 months.
Presentation	Typically served in a one-liter dimple mug or clay stone stein.
Ratings	Beverage Testing Institute – 89 (Highly Recommended)
Packages	6-pack or 12-pack/12 oz. long-neck bottles, 20-pack/16.9 oz. bottles and 50L kegs. (Available seasonally)